Google App campaigns

Connect your app with intent across Google’s app advertising inventory.

Google App campaignsAcross Google
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puzzle games
SponsoredJelly Quest — Your next satisfying move.

Match. Solve. One more level.

YouTube
One more move — puzzle game campaign
Jelly QuestPlay now
Google PlayJ
Jelly Quest

Puzzle · Mobile game

Install
One app campaign. Multiple discovery moments.

Original game concept · A working creative example

Make the next
move count.

Give app campaigns a useful foundation: the right conversion events, varied creative assets and a realistic budget. Evaluate performance against the value of acquired users rather than install volume alone.

Talk about your game

Inside the game plan.

App campaign planning

Asset groups and message testing

Conversion-goal review

Market and budget evaluation

What your team gets

An event and asset checklist, a market plan, campaign setup recommendations and a review cadence.

Your next level
starts with a conversation.

Bring your game