Measurement & strategy
Connect spend, attribution and product value so the next decision is clearer.
Measurement & attributionFrom click to value
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AttributionAppsFlyer / AdjustConnect a source to an app event
01Install
02Finish tutorial
03Reach level 5
AcquisitionWhere users came fromRetentionWho returns to the productValueWhich actions matter
Event quality → Cohort review → Budget decisions
Original game concept · A working creative example
Make the next
move count.
Agree on what success means before scaling. Review the measurement setup with the app owner, document event definitions and use the available attribution and cohort data to guide decisions.
Talk about your gameInside the game plan.
Event taxonomy and access review
Cohort and payback analysis
Reporting and experiment design
What your team gets
A measurement map, an event checklist, an experiment backlog and a reporting specification. SDK changes remain with your development team.